The times are changing. Will we be ready?
Sustainability
Because nature will depend on it. From future fuels to “Zero Waste”, from exhaust gas cleaning to shoreside electricity, the future of shipping must become more sustainable. Ships not only need to be upgraded, their service life also needs to be significantly extended.
Digitalization
Because technology will enable us. From AI energy management to on board network and Wi-Fi connectivity, from smart cabins to new forms of entertainment, the lines between offline and online will continue to blur.
Demographics
Because people will expect us to. From responsible tourism, to theme cruises, from solo traveling to remote working possibilities, new generations of guests mean different demands. Trends and lifestyles change as well as the expectations in terms of fitness, health and wellness offerings.